Riley's designs can be seen on stars such as Lady Gaga, Margo Price, Pam Tillis, and more. Riley Reed also created the current costumes for the Grand ole Opry square dancers, which can be seen on stage at the Opry house every Saturday night.
Her current “9-5” is on Dolly Parton’s creative team as well as managing and maintaining Dolly’s extensive wardrobe archive with costumes spanning her decades-long career.
Riley Reed honors and preserves the techniques and styles of the past not only with her preservation work but also with modernizing classic designs.
HONORING & PRESERVING the
STYLE & CRAFT of the PAST
Almost two decades ago, I hopped in the passenger seat of my boyfriend’s big rig truck and rolled past houses, farms, and fields of Illinois towards the bright neon lights of Nashville.
I soon found myself bartending my way through design school under the prismatic glow of those same neon lights that called to me. The undisputed home of traditional country music— Robert’s Western World. Nestled between the back doors of the Ryman auditorium and the front doors of the original Ernest Tubb record shop, I was steeped in palpable history and inspiration. With that came the steady whispers of what I should do next— vintage-inspired western wear.
OBSESSION WORTHY DESIGNS
Riley's creative contributions have been seen from the Grand Ole Opry and the Grammys to your local musicians, dreamers, and makers. This is the kinda custom western wear that will have you swooning from here to the moon.
The rodeo tailors created a body of work that exerts a powerful pull for a new breed of bespoke Western-wear designers. Union Western’s Jerry Lee Atwood, Fort Lonesome’s Kathie Sever, “Katy K” Kattelman, Dandy & Rose’s Janet Aspley, and Manuel protégé Riley Reed are among the contemporary clothiers drawing inspiration and tailoring techniques from their predecessors’ expressions of Western-style. Their modern spins on classic Nudie suits and vintage stage costumes have been spotted on artists ranging from Post Malone, Lil Nas X, and Charley Crockett, to Margo Price, Jenny Lewis, and Midland.